How Visuals Can Enhance Your Ideation Process

Visuals can capture a moment in time. They “draw a line” in the sand that says, “OK, Here’s where we’re at” and “This is where we need to go from here.”

Examples: Consumer Research Drawings

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Product ideation drawings become a visual record of your process, so you can keep moving forward with that big idea! A review of your concept illustrations can remind you of some good ideas that may have been overlooked at the time, but could “have legs” today! Visuals might also help you repeat your successes by reminding you of past learnings or pitfalls and also some of those “Eureka!” moments.